7 Innovative Startups to Watch in Africa

7 Innovative Startups to Watch in Africa

The African continent has seen a boom in innovative startups over the past decade. From fintech to healthcare, to education and consumer goods, African entrepreneurs are taking the lead and creating world-class companies.

Here are 7 startups you should have on your radar as they strive to make a difference in Africa and beyond.

7 Innovative Startups to Watch in Africa

1. Flutterwave

Flutterwave is a payment technology company based in Nigeria, which has created a digital payments platform that enables businesses to accept payments from customers in different parts of the world.

Flutterwave as one of African innovative startups also provides a range of payment services, including merchant onboarding, merchant payment processing, and currency conversion.

2. Kobo360

Kobo360 is a digital logistics platform that connects cargo owners, truck owners, and drivers, providing a powerful solution for businesses to manage and optimize their supply chain. Kobo360 calls themselves Africa’s leading supply chain technology platform.

Kobo360 operates in several countries in Africa, including Nigeria, Ghana, and Kenya.

3. M-KOPA Solar

M-KOPA is largely one of the most innovative startups Africa has ever had.

M-KOPA Solar is a renewable energy company based in Kenya, providing affordable solar energy solutions for homes and businesses.

M-KOPA Solar has become one of the most successful solar companies in Africa, with tens of thousands of homes powered by their solar energy solutions.

4. Twiga Foods

Twiga Foods is a food distribution company based in Kenya, providing a range of services including pre-financing, warehousing, and delivery of fresh food to retailers.

Twiga Foods has enabled thousands of small retailers to access the food they need to run their businesses. This startup is one of the innovative startups founded in Africa by Africans


BRCK is a technology company based in Nairobi, Kenya, providing internet access to people in hard-to-reach areas.

BRCK has developed a mobile “super router” which can provide internet access to up to 200 people at the same time.

6. Farmcrowdy

Farmcrowdy is a digital agriculture platform which helps small-scale farmers to access resources, financial services, and training.

Farmcrowdy has enabled farmers to access training and loans, as well as connect with buyers, all through their mobile app.

7. Andela

Andela is a tech company based in Lagos, Nigeria, providing software developers with access to training and job opportunities.

How to Successfully Launch an Innovative Startup in Africa

Launching a startup in Africa can be a challenging process, but with the right preparation, planning, and strategy, it can be a profitable venture. Here are some tips for successfully launching a startup in Africa:

1. Research the Market: Perhaps the most underrated first step in innovative startups launching. Before launching a startup, it’s important to understand the local market, including the needs of the target customer base, competition, and the regulatory environment.

Conducting market research is essential for identifying opportunities and creating a successful business plan.

2. Identify a Niche: Identifying an unmet need in the market or a niche that you can specialize in is key for any successful startup. Researching and understanding the needs of your target customers can help you identify a niche that you can fill.

3. Create a Business Plan: Developing a comprehensive business plan is essential for launching a successful startup. A business plan should include a detailed analysis of the market, financial projections, and a clear strategy.

4. Find the Right Partners: Connecting with the right partners is essential for launching a successful startup. Finding the right investors, partners, and advisors will help you get the capital, resources, and support you need to get your business off the ground.

5. Create a Brand: Creating an effective brand identity is key for launching a successful startup. A strong brand helps to differentiate your business from the competition and can help you acquire customers.

6. Launch a Marketing Campaign: Once you have developed your brand and built a customer base, launching a marketing campaign can help you reach new customers and grow your business.

7. Measure and Refine: As your business grows, it’s important to measure your performance and make adjustments as needed. Tracking your financials, customer feedback, and other metrics will help you refine your product or service and ensure long-term success.

Startup Environment in Africa

The startup environment in Africa is rapidly evolving, and there are many opportunities for entrepreneurs to make a difference.

1. Support for entrepreneurs: Governments in Africa are increasingly recognizing the need to support entrepreneurs and are providing resources such as funding, mentorship, and networking opportunities.

2. Access to funding: Access to funding is critical for the success of startups in Africa, and there are a growing number of venture capital firms and angel investors who are investing in the region.

3. Incubators and accelerators: Incubators and accelerators are providing valuable resources and mentorship to entrepreneurs in Africa, helping them to launch successful businesses and gain access to funding.

4. Networking events: Networking events are becoming increasingly popular in Africa, providing entrepreneurs with the opportunity to connect with potential partners, investors, and customers.

5. Innovation hubs: Innovation hubs are becoming a popular way for entrepreneurs in Africa to collaborate and develop innovative solutions to problems in their communities.

6. Technology: Technology is playing an increasingly important role in the startup ecosystem in Africa, with many entrepreneurs turning to digital solutions to launch their businesses.

The startup environment in Africa is rapidly changing, and entrepreneurs who understand the landscape and are able to take advantage of the opportunities will be well-positioned for success.

Common Challenges for Startups in Africa

Starting a business in Africa can be a challenging process, as the continent faces a number of obstacles that entrepreneurs must overcome. The most common challenges that startups in Africa face include:

1. Start-up Capital: Perhaps the most obvious of all the challenges, most start-ups in Africa have difficulties in raising capital.

2. Limited Access to Financing: Finding the necessary funding to launch a business is a challenge for many startups in Africa.

3. Infrastructure: Poor energy and transportation infrastructure can make it difficult for startups to deliver quality goods and services.

4. Government Policies and Regulations: Government policies and regulations can negatively affect businesses in a variety of ways, depending on the sector.

5. Lack of Talent: Finding the right talent to build a successful team can be difficult, as many countries in Africa lack a skilled workforce.

6. Limited Access to Technology: Many startups in Africa lack access to the latest technology and software, making it difficult to compete with international businesses. Most innovative startups have use of technology as a common item and this is a key driver in their success.

7. Cultural Barriers: Cultural differences and language barriers can make it difficult for startups to understand the local market and build relationships with customers.

Best Startup Niches in Africa

Starting a business in Africa can be a lucrative and rewarding venture, but it’s important to identify the right niche.

There are many different types of businesses that could be successful in Africa, so it’s important to know which ones are the best. Here are some of the best startup niches in Africa:

1. eCommerce: The eCommerce sector is one of the most lucrative markets in Africa, with a large and growing consumer base. With the rising popularity of online shopping, eCommerce businesses have great potential for success.

2. Agribusiness: Agriculture is an important sector in Africa, and agribusinesses can have great potential for success. From producing and selling agricultural inputs to investing in agricultural processing or distribution, the possibilities are endless.

3. Technology: Technology is a rapidly growing sector in Africa, with many opportunities for success. From developing or providing software solutions to creating mobile applications or providing IT services, there are a variety of possibilities.

4. Education: The need for quality education is growing in Africa, and there are many opportunities for entrepreneurs to make a difference. From developing and providing educational solutions to setting up a tutoring business, there are various ways to tap into the education market.

5. Health Care: The need for quality health care is growing in Africa, and there are many opportunities for entrepreneurs to make a difference. From developing medical technologies to investing in health care infrastructure, there are many opportunities to explore in this sector.

6. Renewable Energy: Renewable energy is a growing sector in Africa, and there are many opportunities for entrepreneurs to make an impact. From developing clean energy solutions to investing in renewable energy infrastructure, there are many possibilities for success.

By understanding the market and identifying the right niche, entrepreneurs in Africa can launch successful businesses and make a difference in their communities.


Various successful innovative startups exist in Africa. Their market sectors range from software to renewable energy.

The startup environment in Africa needs a lot of improvements and if this improvement is done correct there will be a boom of successful startups in Africa over the next decade.


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